Two senior design students, Mike Gardner and Zach Lansdale, worked over the last year to create a brand identity for the newly trademarked "Cradle of Coaches." Gardner and Lansdale researched the history of the well-known phrase, met with their client partners in Athletics, and worked through a process of ideation and refinement in order to create a solid, flexible, and classic mark. It is currently being implemented on various applications across campus. For the full story watch this video:

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