Exciting 2011 Capstone Projects
The Interactive Media Studies program's capstone class "Armstrong Interactive" is interacting with several exciting clients over the course of 2011. The project teams, including many of the graphic design students, get a great multi-disciplinary "real-world" experience by solving interactive problems for national/international companies.
Spring 2011 project:
The Armstrong Interactive (AI) team was engaged by Procter & Gamble to develop an iPad application for C-level executives to view real-time information about social media sentiment. AI worked with P&G business intelligence team members to identify social media monitoring needs, visualization best practices, and tablet interaction to develop an actionable insights for executives. This class was taught by Robert Howard.
Fall 2011 projects:
The Armstrong Interactive team will be working for Hulu to develop a new model for corporate intranets that reflects changing user needs. The team will research the business need, conceptualize a best solution, build that solution and deploy it for all Hulu employees. AI will develop an internal marketing campaign for promotion of the intranet, as well. This class will be taught by Peg Faimon and Glenn Platt.
Another AI team will be working with Amos Publishing to transition traditional print magazine content to online web and tablet platforms. The team will design, develop and test the user-experience/usability, and implement a fully online evolution of a traditional print product. This class will be taught by Robert Howard.